There is a saying, “people over estimate what they can do it in the short term, but underestimate what they can do in the long term”. I was reminded of it this morning of this while listening to a podcast that was suggesting an issue with our typical corporate structure for marketing, sales & customer success. The solution proposed would not be a quick change that could be implemented in a month and see results. It would be a long game that you’re playing. The point made was anything that can happen quickly, probably isn’t going to be that impactful or worth it and instant gratification is never as impactful as something that takes a little more time or a little more work.

This rings true in so many things such as health & fitness, relationships, wealth, expertise or building a business. Over time with consistency the results are impactful. I found records of my good intentions over 10 years ago to lose weight. I even measured what I wanted to change and recorded what I was doing to have that sense of achievement. Running, biking, tracking times and distances and weekly weight change. But many of my attempts lacked that time and consistency. After a month or few I stopped. The results didn’t come. It was a long game and I dropped out early. Eventually, with the help of others on the same journey I got there. I went to the gym 5 days a week with colleagues consistently. I continued it for over 9 years. The results were impactful and life changing for me in health and fitness. In the last year, I have backslide in that area. While starting a new business I have had no consistency, no routine. I’m changing that now, with my health and within my business.

I think most people know what they need to do, they just need to commit to it. And then with time and consistency the results are impactful.